HEIGHTENED REALITY: EGD AT IA
INFORM, INSPIRE, & ENGAGE
We integrate visual communications into the built environment to create experiences that inform, inspire, and engage. Using intuitive systems, storytelling, technology, and art, we curate and deliver experiences that enhance users’ understanding of a space, celebrate its purpose, and invite participation.
A plan for implementing graphics and messaging based on a deep understanding of the brand. We think through the many ways users will experience the space, and the desired attributes for design that will create a successful experience.
Environmental graphic Design
The integration of brand and message in three dimensional space through typography, color, imagery, form, and texture. Brand expressions can be conveyed through analog content, art and sculpture, and digital experiences.
Sensory experiences made with software-based, electronic and/or data-driven engines that create engaging spaces which blur the lines between Interior Design, Art and Technology.
Information systems that guide people through the built environment and enhance their understanding and experience of the space. Elements include signage, maps, symbols, colors and other communication materials.
Guidelines that create, maintain and communicate a consistent brand identity across architecture and interior design. We can develop these guidelines with flexibility and scalability in mind, for rolling out standards on a national or global level.
DESIGN & ADVISORY SUPPORT
Consultation on any facet of the project that relates to graphics and wayfinding. Assessment of client-provided materials, including existing signage and graphics. Advising client in-house graphic teams for environmental graphic design applications. Graphic production support, communicating design intent of the graphics program for implementation.