Consumer Product


Boston, MA, 20,000 sqft.


  • The Asics Creation Studio relocated from California to recruit Boston’s top talent
  • Winner of the CoreNet Global New England Chapter  2018 award for Best Small Workplace
  • Design inspired by ASICS’ Japanese heritage
  • Undulating white louvers guide organic movement reminiscent of a Zen garden
  • Flexible showrooms for client presentations and training; Lit displays feature products throughout the space
  • Pinwheel workstations offer heads-down work with nearby team workrooms for collaboration and product reviews