Summary

This confidential client's new store design is a fresh take on the fast-casual restaurant’s legacy of authenticity. The new design continues to reflect their food ethos — that real is better for both people and the planet, while also supporting their accelerated growth strategy.

The dining room footprint has been reduced and supplemented with the addition of a drive-thru, outdoor seating, and optimized mobile order pick-up to support their digital strategy goals. Using simple organic materials intentionally ensures a balance between an exceptional customer experience and cost-effective and efficient new restaurant design. Gestural line art murals, bold, red metal table legs, and simple scraplight pendants add subtle visual interest.

Intended for rapid ground-up delivery, economical, local, and more accessible construction materials further reduce costs. The deliberate use of wood adds warmth and contrast to the metal and is sustainably sourced. Eureka MDF, for example, is made from rice straw, while TorZo panels come from recycled wood fiber that acts like wood but is durable like plastic. Table tops are food-safe PaperStone surfacing and certified recycled. The building design itself is simplified with minimal details and architectural transitions.

The concept continues the brand's vision of using simple, organic materials in thoughtful ways to create a fresh experience and cultivate a better world.