Wayfair Retail Prototype

Natick, MA, 3,700 sqft.


  • First-ever Wayfair full-service brick-and-mortar store
  • Custom reconfigurable system of fixtures provides structure for curated furnishings vignettes and free-standing displays
  • Custom wall displays designed to snap in and out
  • Power sources throughout the space, hidden behind merchandising walls and strategically placed at floor cores, enable fully-flexible mobile points of sale