IA’s Zwift project was recently featured as a top 10 most popular post of 2022 in Design Milk’s At The Office column. Zwift is an app promoting fitness through video gaming where users run and cycle through virtual 3D fantasy environments and real-world destinations. IA’s Orange County and Los Angeles studios hopped in to give their headquarters a redesign – it was only fitting that it be informed by the company’s motto: “Fun Powers Performance.”
Zwift Named Top 10 Post in Design Milk’s At The Office Column
