What We Do
What if you focused exclusively on the power of place to improve the everyday experience?
With the COVID-19 pandemic and societal shifts significantly shaping the way consumers behave, consider, and buy, extended reality (XR) has the opportunity to appeal to masses in an unprecedented way. At the same time, due to the lack of evidence-based strategies based on real consumer opinions, the adoption of widespread XR from both companies and consumers has been lacking. To narrow that gap, IA conducted a rigorous research study involving more