Axis Communications

Axis Communications, the industry leader in video surveillance, teamed with IA to design their nationwide Axis Experience Centers (AECs). Each center optimizes product demonstrations along tour paths that are designed to spark curiosity and encourage learning. The curated, immersive experience winds through various product areas that include video, access control, intercoms, audio systems and analytics. Visitors and employees are able to experience the full breadth of Axis’ capabilities.

Reception is the gateway at every AEC—welcoming visitors with a relaxed seating area and several points of interest including a timeline graphic of the company’s evolution and global reach. From the reception area, guests access a large conference center before entering the dynamic demo space and the solution area which offers visitors multiple interactive touchpoints. Additionally, the facility features a command center and a home-style theater that draw on different technologies to show the full potential of each Axis product.

Overall, the AEC design prioritizes the customer experience and emphasizes product selling points. A dedicated training room serves to support customer training programs as well as employee education and new hire onboarding. In addition, a spacious kitchen and flexible pantry accommodate social events and serve as a place for staff to interact daily. When not engaged with guests, staff can utilize dedicated office space adjacent to the training room for individual work and team meetings. Storage spaces, wellness rooms, and copy/print areas are standard at each location.

The new Axis Experience Centers offer unique, hands-on experiences that highlight Axis’ products, capabilities and history. From interactive analytics, learning pods, and mosaic displays, to video walls, digital signage, and modern AV meeting rooms, Axis’ commitment to innovation and customer solutions is ever-present. What’s more, the company’s crisp, Scandinavian design guidelines, its commitment to sustainability, along with its unmistakable logo sign in every lobby, emphasize the Axis brand, give a nod to its heritage and contribute to these truly unique facilities.

Photography by © Michael Cagle