The Customer Experience Center

Moving towards 2025, we’re seeing an increased interest in the design of customer experience centers. Based on the persona and objectives of the host enterprise, these centers differ significantly in layout, ambiance, and intent. They are established for a variety of reasons: to immerse customers in the brand experience, enable customer interaction with products or services, educate, and sometimes contribute to the research and development of new products/services. Enhanced hospitality welcomes the customer; analog and digital technologies offer an engaging connection with the host enterprise. Let’s take a look at a few recent examples.

Confidential Client

Surrounded by information, the visitor takes it in at his own pace.

Axis | Dallas

Product displays (analytic, digital, video, and mosaic) embedded along a winding tour path celebrate client brand, products, global reach, and sustainability.

Lucid Motors | Oakbrook, IL

An immersive virtual spin simulates product ownership.

Confidential Client

An open yet contained space encourages focus and interaction.

Confidential Client

Visual displays, popped by a dark ceiling and walls, intensify the immersive experience.

Confidential Client

Bar-type seating in a defined space invites engagement.

Gainwell Technologies | Reston, VA

A large video screen in an open, airy environment accentuates the message.

Confidential Client

Colorful, energizing, and informal, an array of seating arrangements offer variety and choice for interacting with customers.