Jaxen Grey

The Jaxen Grey Galleria project transformed a 3,000-square-foot retail space within Edina’s Galleria Mall. Building on the established aesthetic of their Minneapolis flagship, this renovation strategically refines and amplifies Jaxen Grey’s distinctive identity in an upscale retail setting.

Inspired by the North Loop’s industrial-modern charm, the design marries sleekness with warmth, echoing Jaxen Grey’s signature style. From the open entryway with bold, inviting signage to the richly textured brick feature walls, every element contributes to a cohesive, authentic visual language. 

At the heart of the space, a refined lounge area and fitting rooms offer an elevated yet comfortable experience, with curated furnishings that reflect the brand’s laid-back elegance. Linear lighting along the central aisle draws the eye towards the store’s rear, fostering a natural flow and creating intentional sightlines.

The renovation team navigated typical mall buildout challenges through meticulous collaboration, holding regular meetings with Jaxen Grey and their partners to maintain vision alignment. Each design choice, from custom wood and metal fixtures to the hex-tiled entryway, reinforces Jaxen Grey’s core identity as inclusive, confident, and effortlessly stylish. The result is a thoughtfully designed retail destination that strengthens Jaxen Grey’s brand narrative and sets the stage for its continued growth.

Photography by ©Corey Gaffer