Helly Hansen

North American Headquarters

Denver, CO | 15,000 SF

With a bold workplace vision, Helly Hansen’s first North American headquarters celebrates the company’s Scandinavian heritage. Located in Denver, the project represents a pivotal moment for the Norwegian brand, renowned for high-performance outdoor apparel.

The new workspace brings together the company’s remote U.S. team at a single location, encouraging collaboration, supporting the company’s strong culture, and connecting to the local surroundings.

Helly Hansen envisioned an energetic, minimalist design in sync with its youthful, active workforce and products. The design draws on the Scandinavian principles of minimalism, functionality, and authentic materiality, with an injection of the brand’s signature color red.

A warm, neutral palette is timeless and flexible, referencing the company’s nearly 150-year legacy. Texture-rich finishes and varied carpet patterns energize the workplace. Open and closed collaborative spaces empower the team to work together in a variety of ways.

A multi-functional showroom for merchandising development provides a backdrop to experiment with the season’s latest apparel introductions before they hit the market. Designed to be divided for simultaneous meetings as needed, it exemplifies the new headquarters’ versatility.

Also, open and closed collaboration spaces offer the team a variety of ways to work together. A lounge, designed as a venue for company-wide traditions, reinforces the company culture and encourages belonging.

Balancing authenticity with adaptability, the new headquarters honors the company’s long legacy and anticipates its new horizons, as Helly Hansen continues to expand its North American presence. The result is an environment built to evolve with the company’s future, connecting the global brand to its US team and location.