Archival Displays:
Resonance and Preservation
By Jessica Stoffers | Experiential Design Director
The display and preservation of a culture’s historical artifacts and documents as an homage to the past, inspiring contemporary and future generations, is an art and a skill. Archival displays exist at this powerful intersection, protecting legacy and making it relevant.
When crafting such displays, the artifacts we work with carry deep brand memory and cultural significance. They require care and the precise application of preservation and display techniques shaped by a perceptive and creative understanding of the artifacts themselves, allowing them to be seen, understood, and felt.
The challenge lies in balancing these priorities. How do you create a visually compelling and immersive experience while meeting strict preservation standards?
Collaboration is the Foundation
A collaboration between designer, client, and archivist delivers the most powerful archival designs. Bringing archivists into the process early changes everything, opening the door to a treasure trove of historical artifacts that celebrate the client organization’s history. When preservation parameters are integrated into the design from day one, they become part of the creative framework rather than obstacles to be worked around later. Environmental controls, light sensitivity, UV protection, material limitations, and mounting requirements that protect fragile objects without compromising visibility help shape the design concept from the beginning. This collaborative mindset has guided our work across a range of projects, from historic retail landmarks to global brands and creative technology companies.
The Process
We begin with discovery and immersion. Through workshops with clients and archivists, key artifacts and core narratives are identified. From there, story arcs are shaped that will resonate with target audiences, translating research and preservation into spatial experience.
Material selections, lighting strategies, and detailing are aligned with preservation requirements that are not negotiable. Fabrication involves custom casework, secure mounting, and archival-quality finishes executed with precision. Because history continues to evolve, we design for flexibility, allowing artifact rotations, updates, and long-term durability.
Creating Multi-Sensory Engagement
Not every artifact can be touched, yet the experience can still be immersive. Digital storytelling, layered graphics, replicas, and interactive elements can deepen engagement without compromising preservation. These strategies allow audiences to explore at their own pace and encourage active discovery rather than passive observation.
The goal is always connection. If visitors do not connect with the content, preservation alone is not enough. Examples from our portfolio illustrate the power of archival design.
McDonald’s: The Story Behind the Golden Arches

McDonald’s Headquarters, Speedee Labs, Chicago | Photographer Garrett Rowland

McDonald’s Headquarters, Speedee Labs, Chicago
Photographer Garrett Rowland

McDonald’s Headquarters, Speedee Labs, Chicago
Photographer Garrett Rowland
At McDonald’s Headquarters, Speedee Labs, a corridor-based archival display system celebrates decades of global brand history. Working with McDonald’s full-time archivist team, we transformed a circulation path into an immersive gallery experience that allows archivists to effortlessly rotate exhibits. From vintage Happy Meal toys and packaging to brand memorabilia and ephemera, each object required detailed care. Custom display cases incorporate UV-filtered glazing, controlled lighting, and archival-quality materials that ensure long-term protection.
An extensive custom millwork grid of cubbies along a wall, each softly glowing and fronted by matte-black glass with the sheen of an iconic arch at the center, invites visitors to look inside. When opened, the light brightens, revealing a key artifact from the archives, perhaps a vintage sign or an original mixer. At either end of the grid, a motion-activated digital screen shows videos that bring the legacy to life. At the center of the corridor, a 20-foot-long illuminated glass-topped vitrine displays additional artifacts, complemented by drawers in the display case that visitors can open, revealing a cache of artifacts under glass. The elongated, jewel-box presentation with museum-grade precision invites close viewing and discovery without compromising preservation standards, proving that protection need not create distance.
Big Fish Games: Celebrating Seattle’s Maritime Legacy

Big Fish Games Headquarters, Seattle | Photography Sherman Takata

Big Fish Games Headquarters, Seattle | Photography Sherman Takata

Big Fish Games Headquarters, Seattle | Photography Sherman Takata
For Big Fish Games, located in Seattle’s historic 1910 Maritime Building, the story centered on place. As part of the headquarters renovation, we created an archival feature that celebrates the city’s waterfront legacy, reinforcing the authenticity of the exposed timber-and-concrete warehouse structure.
Rooted in research and artifact curation, the installation draws on historic maritime objects and documentation to tell the story of Seattle’s port culture. Rather than functioning as a standalone exhibit, the feature is woven directly into key circulation paths. Layered graphics reference maritime maps and historic records; materials complement the existing architecture.
Lighting levels and mounting strategies are carefully detailed to protect artifacts and documents while maintaining visibility and engagement. Employees organically encounter the story embedded in their daily experience.
For a company built on creativity and storytelling, integrating the maritime history into the workplace experience creates a strong sense of continuity and place, becoming part of the organization’s cultural narrative.
Lit Brothers Building: Stitching the Past to the Present

Lit Brothers Building, Philadelphia | Photography Jeffrey Totaro

Lit Brothers Building, Philadelphia | Photography Jeffrey Totaro

Lit Brothers Building, Philadelphia | Photography Jeffrey Totaro

Lit Brothers Building, Philadelphia | Photography Jeffrey Totaro
Archival displays are more than simply placing objects in cases. They shape a spatial narrative.
At the historic Lit Brothers Building in Philadelphia, repositioning the property meant celebrating its retail legacy and introducing it to a new generation of tenants. The Artifact Gallery Wall, located just outside the renovated tenant lounge, became a storytelling anchor within the reimagined building.
The process began with discovery. Partnering with Brickstone Realty, we uncovered and cataloged historic assets, including newspaper clippings, vintage advertisements, architectural drawings, photographs, and even an original department store cash register. Organizing these materials into thematic timelines allowed us to identify key storylines and develop the guiding concept, Founding Threads, which weaves (pun intended) together the building’s fashion heritage and architectural legacy.
Graphics, color blocking, and curated displays are layered intentionally to create rhythm and emotional resonance. The exhibition is not a static wall. It is a moment of pause along the tenant journey where current and prospective tenants can gather, reflect, and connect with the history of their environment. When you understand why something matters, the experience becomes memorable.
Conclusion
Across projects ranging from historic department stores to global brands and creative headquarters, one principle remains constant: start with the story. Collaborate early and often. Let preservation inform creativity and design for engagement as much as protection.
At its best, archival display design does more than safeguard objects; it creates moments of connection between past and present, place and people, memory and meaning. When preservation and inspiration work together, history is not confined to display; it lives in the space.
jessica Stoffers
Experiential Design Director
Jessica Stoffers, SEGD, is a Senior Experiential Graphic Designer with an 8-year history of working with conventional and unconventional signage and branding applications, creating visual solutions for time-honored and cutting-edge clients, such as CHUBB, Google, and PayPal. She holds a Bachelor of Communication Design from Kutztown University and is a member of IA’s Philadelphia studio.

