I like to look for art that stimulates thought and helps people to think bigger (or outside the box). Art helps us to challenge conventional thinking and reframe the way we look at the world. Placing art outside of meeting areas or areas of deep concentration can help individuals to get out of their head space just for a moment. Similar to meditation art can help people decompress. Have you ever got lost in a painting? Simple moments like that really do help people to change gears from task-to-task. Art can help to energize people, bring people together and even challenge their ideas. The placement of these pieces is important for dynamic interaction.

In order to decide which external art to feature in a space, I must first understand the client – not only what they do, but also what they want people to feel when walking their space.

In the case of Virgin Voyages, the client is in the nautical industry so I wanted to incorporate a water element in the art that I chose. However, simple is not on-brand for this client – they wanted their employees and clients to feel bold, playful, and cheeky when touring the space. I felt like the bath tub fit perfectly within that category – and the client couldn't agree more.

The Leica concept is similar to Apple – create a gallery space that attracts people to photography, instruct them how to make it themselves, and sell them a camera. Create an interactive community. This sculpture and the photography that Leica placed in their Los Angeles location was very much about creating that interactive space where the retail location, educational space, and visitor destination all came together. This art played a huge role in creating that environment.

Art, plants, and accessories are all important to the finish out of a space...art can really make a space pop, or make it feel dated. Ideally it’s nice to understand the client's preferences for new and existing art from the beginning so we can incorporate that into the design and potential EGD (Experiential Graphic Design).