Love and Luck

Every February an explosion of color at a variety of public venues makes red the color of love or good luck for Valentine’s Day and Chinese New Year celebrations. With the longest wavelength of any color, red packs power and the property of visually appearing to be nearer than it actually is, compelling our attention. Red is a stimulant that produces physical effects: raising pulse and respiratory rates; increasing enthusiasm, energy levels, and confidence; and creating the impression that time passes faster than it does. Associated with passion, strength, vigor, and determination, red can also express anger, danger, and stress.

Charged with social meaning—the romance of a single red rose, the color of a Chinese wedding dress or New Year’s envelope, or a stop sign or warning of impending danger—red speaks.

Honing in on its most positive attributes makes red a strong design feature and a favorite brand color.

With a sophisticated flare, Bacardi’s brand color red highlights the design of its new space.

Throughout, the use of red references brand.

The McCormick brand, over 100 years old, is synonymous with the color red.

Bringing brand into the cafe, neutral tabletops and a custom, fun wallcovering balance a legion of red chairs.

At CNA heaquarters in Chicago, brand color red plays counterpoint to smoked glass with gray and white walls; red acoustic felt walls complete the meeting room.

Red defines a cozy niche for work or hanging out.

For both employees and visitors red pops and supports a strong brand message.

Just enough red enlivens the reception desk and counter workspace.

Red, warmed by wood paneling, defines a welcoming space for work or relaxation.

A red-lite conference room is an energized ambience for making creative decisions.