“Accessible luxury. Luxury hospitality is challenging itself to innovate in the personalization of experiences to suit the interests and lifestyle of the evolving guest. We’re noticing a shift toward diversified hotel spaces to simultaneously host and service families, couples, friend groups, and solo travelers. Making luxury available to everyone means a hotel visit will be more than time well spent—it’s an experience to connect with. As professional couples with young children continue to expect accessible luxury for more quality family experiences, we’re going to see this growing market flourish.” —Joanna Breda, IA Hospitality Design Director.