Fabrication Story: 37 Floors of Fun

SEGD

September, 2020

SEGD - Society for Experiential Graphic Design

CRĒO‘s Kyle Ottosen describes the landmark wayfinding seen in the 37 floors of Block 20 in Seattle, as well as the imaginative EGD scenes throughout. The ultimate goal of the EGD installations were to provide employees a break from digital immersion, while creating appealing placemaking landmarks and amenities.

The design teams at Studio 7 and IA were asked to create installations that would activate employees and integrate the company’s culture and values in mostly low-tech, sensory-driven ways. The goal was to provide employees a break from digital immersion, while creating appealing placemaking landmarks and amenities. – Kyle Ottosen

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