Scotiabank shifts gears with new Digital Factory
By Michelle Ervin
The half-pixelated gear that hangs above the entryway symbolizes the output of Scotiabank’s new Digital Factory in Toronto, opened last fall. There, 200 team members and growing develop digital products rapidly with input from customers.
The facilities are designed to support the institution’s transition from a financial services company to a technology company that offers financial services, or fintech company, as these entities have come to be known.
In the current landscape of disruption, companies of various kinds have been forced to adapt or risk becoming extinct. The half-pixelated gear conjures the past of the industrial revolution and the present of the digital revolution. The Digital Factory similarly incorporates nods to the foundation on which Scotiabank’s success was built while embracing the future.