The Race to Make Virtual Reality an Actual (Business) Reality
By Jeffrey M. O'Brien
Big corporations are investing billions—but the technology may not play out the way they expect.
In mid-April, virtual reality passed a milestone. Using an app created by a company called Medical Realities, viewers from around the globe, each presumably with an iron constitution, witnessed a surgeon at the Royal London NHS Hospital delve into the bowels of a 70-year-old cancer patient. If that sounds like a Nova special, it was so much more. Doctors, medical students, and the merely curious experienced the operation in real time, with 360-degree control over their vantage points, as though they were actually in the operating room.