Las Vegas, NV
Work is More Fun When You're in Vegas
DraftKings, the leading global platform for games and betting experiences, expanded its footprint beyond Boston to a second headquarters in audacious Las Vegas. In a city synonymous for entertainment, the design is rooted in authenticity, creating locally relevant and meaningful experiences for employees and visitors.
DraftKings HQ 2.0 is a one-of-a kind environment that celebrates the company’s authenticity and culture of ideas and innovation, driven by a passion for collaboration and meaningful, inclusive experiences.
Amenities are plentiful with a café, training spaces, barber shop, nail salon, mothers’ suites, outdoor patios, retail innovation spaces, a virtual putting green, and a casino pit with casino-style décor, gaming tables, and a small bar. The venue works as a lab environment for testing different technologies leveraged in a casino. When not used in that capacity, the space opens up to the café offering staff a large space for connecting socially.
These robust amenities are balanced by intimate neighborhoods that speak to focus work and a range of collaboration spaces that were given special consideration to ensure an equity of experience for remote and in-person team members.
The design aesthetic weaves together inspiration from the desert landscape and local casinos, while providing continuity with the Boston headquarters. Unique floor identities aid wayfinding by creating distinct experiences.
Each floor represents a sunset color paired with a Las Vegas theme: landmarks/landscapes, casino gaming, famous acts/show/people, and gaming terminology/sports teams. Large, dimensional experiential graphics set the scene based on familiar gambling icons—dice that spell out the oversized words snake eyes, a wall of reels like those of a classic slot machine, a huge wall-mounted royal flush, and more. An interactive diversity, equity, and inclusion wall flows from reception to the training and event spaces. Moving past a mirror, a motion-sensor activates a crown. The affect is a mirror image of you crowned—because anyone can wear the crown at DraftKings.
Photography by Robert Benson