Presence as the Product

As location-based entertainment becomes
more crowded, brands need a distinctive twist
and continuous evolution to keep audiences coming back.

In a world dominated by endless scrolls and fleeting digital moments, the next frontier in entertainment isn't just about spectacle—it’s about presence. This white paper challenges brands and designers to reimagine spaces not as destinations, but as dynamic, living ecosystems that engage the senses, fuel spontaneous joy, and foster meaningful human connection.