Extended Reality for Model Suite Design

By Guy Messick, AIA | Senior Director, Digital Technologies

In the world of commercial real estate, embracing innovation to stay ahead of the curve is essential for success. One transformative technology gaining traction in our industry is extended reality (XR). Alongside the advantages of built-out model suites, XR is a powerful tool to enhance the presentation of a suite’s possibilities to potential tenants. In this post, we explore how XR can augment model suite design and the engagement process for interaction, efficiency, and appeal to potential tenants.

Traditional model suites are physical build-outs that showcase an asset’s potential and are simple to access on site. These constructions, involving cost, schedules, and travel requirements, usually target a specific tenant demographic. XR model suites offer an additional option, providing an immersive and customizable experience of an asset based on one or many designs. Through XR, prospective tenants can virtually walk through the suite, visualize different layouts, and interact with various design elements such as furniture, lighting, and finishes. Expediting the leasing process, this type of immersion can help potential lessees understand the suite from a variety of viewpoints, make informed decisions about the space, and choose the path to buildout of the preferred customized design even without a visit to the actual site.

A vital aspect of any design effort is collaboration, and XR model suites take it to the next level. Joining a shared virtual environment, teams and stakeholders can collaborate remotely, visualize and discuss design options, and even annotate areas for modifications. This interactive and remote collective can boost communication for an efficient decision-making process.

XR enables building owners/landlords to create virtual environments at a reasonable price without constructing a build-out. And it accurately represents a property’s potential, design features, and furnishings, which can allow for quicker time to market and reduce costs, especially when showcasing a highly customized space for a potential tenant. Moreover, the ability to virtually tour a property saves time for owners and tenants, eliminating the need for multiple in-person visits.

For asset marketing and branding efforts, XR model suites provide a unique platform. Landlords and developers can incorporate their logo, branding elements, and informational materials within the virtual experience, celebrating their identity throughout the tour. And these immersive experiences are easily shared via online platforms, social media, and email, extending their reach to a broader audience and generating interest in the property. For some property owners, developers, and potential clients, extended reality model suites transform the leasing process, connecting people to place via XR technologies that can be applied to single floors or entire developments.

Offering enhanced visualization, customization, interactive collaboration, and new marketing opportunities, XR model suites are a powerful option, in addition to built-out spec suites, for developers and landlords in marketing their properties. As the technology continues to evolve, IAXR will increasingly be a strong addition to the way we imagine and experience CRE assets, expanding the leasing process for efficiency and engagement through the innovations of this futuristic technology.

XR combines virtual reality (VR), augmented reality (AR), and mixed reality (MR) to create immersive and interactive experiences. Click here to learn more

Stay tuned for our next post further exploring extended reality and the advantages of the built-out spec suite.

Guy Messick, AIA

Senior Director, Digital Technologies

IA’s Senior Director, Design Technologies and Principal Guy Messick has over 30 years of experience as an architect, technologist, and thought leader. Focused on understanding the connections between design and emerging technologies, he guides IA’s adoption and use of innovative technologies across the firm and with clients. As such, Guy is pioneering IA’s Techni and IAXR service lines, embracing the metaverse and developing bespoke, branded experiences for companies within Extended Reality. His expertise also spans into BIM data mining and knowledge management, smart building and energy analysis toolsets, digital space planning, business intelligence dashboards, 3D laser scanning, and advanced virtualizations.