IAXR

 

IA Launches its Extended Reality (XR) Practice

The IAXR Extended Reality practice was developed to create and deliver a highly branded and customized XR experience. This practice will provide our clients with an opportunity to augment their physical space, bring together distributed teams, and support the user experience. Extended Reality (XR) is the umbrella term for environments that combine the real and virtual; this includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

IA has been piloting, co-developing and interacting with these technologies for several years. As we navigate the current Covid environment, our capabilities have advanced at an exponential rate.  We can now design, and create an array of interactive and immersive experiences to support culture, connections, productivity, user experience, brand, environments and enable distributed teams to come together.

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The office is the physical embodiment of an organization and it will endure—to shape culture, to connect and engage people. The traditional office model is being challenged requiring us to think differently and apply our design capabilities to new mediums. We are in a world where the physical and virtual lines are being blurred and we can now provide meaningful user experiences that were only imagined a few years ago. This is why we are excited about our expanded capabilities, and have fully embraced XR. Great design is a constant and IA will continue to design space in all its forms for our clients.

David Bourke  | IA Co-CEO and -President
IAXR Boardroom
IAXR Extended Reality



IA is a global firm of architects, designers, strategists, and specialists. We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. We are highly connected agents of change, committed to creativity, innovation, growth, and community.



IA is a global firm of architects, designers, strategists, and specialists. We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. We are highly connected agents of change, committed to creativity, innovation, growth, and community.


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