Designing Value: Creating Consistent and Compelling Brand Experiences

SEGD - Society for Experiential Graphic Design

SEGD summarizes Jessica Stoffers’ recent article “Experiential Graphic Design: Guidelines and Value.” They zoom in on the creative process behind developing design guidelines, and highlight a few elements that are key to establishing a brand’s framework in the context of the built environment.

“The customizable assets allow design flexibility, so each project can be influenced by—and more relatable to—the local culture of the end user.”

Click the link below to view the full article on the SEGD website.