When Tecovas opened its first New York City store in SoHo in August, it wasn’t just entering one of the country’s most competitive retail markets. It was a calculated bet on how physical retail performs when hospitality, heritage, and real estate strategy align. A closer look at Tecovas with Kyle Jeffery, Managing Director of IA’s Dallas studio.
Inside Tecovas’ SoHo Store: A Case Study in Experience-Led Retail Design
