IA Interior Architects conducted research to illuminate the benefits of and barriers to adopting extended reality in stores, and which consumer cohorts are most receptive to the technologies. “The big question retailers have been trying to answer is whether or not an investment in extended reality technologies will tangibly grow a brand’s fan base and create real business opportunities that don’t already exist in-store or through a typical online website presence. The short answer is yes,” said Mike Riggs, managing principal of IA’s Retail Studio.
What Retailers Need to Know About the Metaverse
