IA Welcomes Marcos Terenzio as Senior Director, Digital Experience

“I’m excited to become part of a firm that prioritizes user experience so highly. This is an amazing opportunity to deliver immersive experiences within physical spaces and virtual worlds at a global scale. I look forward to leading IA in the creation and delivery of digital experiences that integrate brand, creative, and technology into physical environments .”

Marcos Terenzio

Senior Director, Digital Experience

Continuing IA’s commitment to design innovation, the firm is pleased to announce that Marcos Terenzio, RGD, SEGD, has joined our Retail Studio as Senior Director, Digital Experience.

Marcos is a strategist, creative director, designer, and futurist with over 25 years of award-winning experience. He specializes in delivering integrated experiences that converge technology, innovation, brand, and design. In this new role, Marcos will oversee the growth and strategy of the Digital Experience Design practice at IA, working with clients seamlessly to blend innovative digital experiences within physical environments through the execution of user-centered experience design.

Marcos has a proven track record of delivering strategy and creative across a full range of brand experiences, including digital signage, mobile, web, interactive, broadcast, rich media, branding, advertising, AR/VR, metaverse, and experiential graphic design. In his position at IA, he will draw on his notable history in the digital and creative agency world, working with a range of clients that include Canada Goose, Reebok, adidas, Moose Knuckles, and TD Bank. Marcos is a long-time member of a number of industry organizations including the Society for Experiential Graphic Design (SEGD), Digital Sign Experience (DSE), and the Digital Signage Federation (DSF ). He sits on several advisory boards and is a frequent speaker, educator, and SME for experiential graphic design and digital experience.

“We are delighted to welcome Marcos to the Retail team and the firm at large. His expertise in digital and user experience will augment IA’s retail practice helping to create immersive branded environments and virtual worlds that further empower our clients to attract, engage, inspire, and build brand advocacy," says Mike Riggs, Managing Principal of IA's Retail Studio.