Truth is always black and white for Yext, a technology company powering accurate, answers-led AI search experiences for major enterprises. This concept of truth was key for IA in helping Yext plan for and design the global expansion of its workplace portfolio. Integrating strategy and programming, design, sustainability and wellness, lighting, and experiential graphic design, informed by a thorough study of the company’s work modes, brand, and vision, IA developed global design standards and implemented them in Tokyo, London, Paris, and several USA locations, including the new headquarters in New York City.