Shining a Light on the Invisible

By Amy Groome, WELL AP | Designer

All creatures seek cues in the environment for signs of danger. Now more than ever, humans are on high alert for threats to health with the all-encompassing fear of Covid-19 and prolonged shelter-at-home orders. Dirty glass doors have become warning signs of a lack of cleanliness. A high-pile carpet can signify a breeding ground for trapped dust and unwanted particles. Ignorance is no longer bliss, and people are going to expect more real-time proof of health and safety in their environments. The shared spaces of the future are going to be scrutinized and studied under a sharper lens, and it is up to design and maintenance teams to employ new strategies to instill confidence and reassure users that the space they are occupying is indeed a safe haven.


A Nutrition Label for Our Buildings

The Intentional WELL Building Institute (IWBI), the organization that developed the WELL Building Standard™ (WELL™) to focus on human health in the built environment, has recently rolled out a WELL Health-Safety Rating that responds directly to the novel coronavirus. The standard details 21 features that respond to the spread of respiratory disease, with titles including Cleaning and Sanitizing Procedures, Emergency Preparedness Programs, Health Service Resources, Air and Water Quality Management, and Stakeholder Engagement and Communication. Perhaps one of the most compelling aspects of this certification is the WELL Health-Safety seal that buildings can display once third-party verified. Just as shoppers in the grocery store may seek out products with “Non-GMO Verified” or “USDA Organic” stickers, people will feel drawn to buildings with similar commitments to safeguarding human health.


An Interior Fitness Tracker

We live in a world of endless data and instantaneous feedback. During the devastating fires that wreaked havoc on the West Coast last summer, I relied on the AirVisual app by IQAir to inform me when it was deemed safe to venture outside. Similar to the air quality tracking of outdoor environments, companies such as Senseware Technologies are providing IoT platforms that monitor the health of indoor environments. This real-time, actionable data both helps experts respond immediately to red flags and also gives occupants peace of mind. Their Particulate Matter Tracker speaks specifically to room filtration systems’ efficacy and can detect virus particles in the air. The technology serves to alert occupants of potential concerns.


Show, Don’t Just Tell

A 2020 study released by IA, in collaboration with Space Matrix reinforces the idea that changes must be made visible to be impactful. It isn’t enough that deep cleaning is becoming a priority in a post-pandemic world—this effort must be made explicitly visible to occupants to reassure and instill confidence. Designers at IA have explored how making cleaning and maintenance services visible or even celebrated at a “Wellness Bar” can instill peace of mind in occupants, which was noted along with other recommendations in IA’s Braver New World study.

Image from the IA study "Braver New World"

The Workplace at Our Fingertips

A 2019 study from Adobe found that younger generations have elevated expectations for digital experiences across retail, travel, hospitality, media and entertainment, and financial services.

“Half of people under 35 would rather engage with a computer than a human when interacting with a brand.”- Taylor Schreiner, Director, Adobe Digital Insights

They found that “as the lines blur between retail, hospitality, and workplace experiences…these same sentiments are also being expected of our places of employment.” Emerging smartphone apps (e.g., HARBOR@work) bring workplace resources such as desk reservations, internal updates, access to HR resources, and more to employees’ fingertips. In a hybrid work from home and office model, instantaneous access to workplace updates and metrics will be essential. In a world where we can reserve restaurant tables, order coffee, receive immediate traffic updates, and order items on Amazon with 2-day shipping all from our phones, it is a natural next step to curate a similar experience for our workplace. Likewise, virtual walkthroughs allow end-users to be introduced to their new safe workspace from home before physically entering. Just as realtors have become accustomed to using virtual home walkthroughs during the pandemic, a visual tour will provide assurance to users.

Cafe space at Bacardi's Barcelona offices.
Organizations like Bacardi have all but mandated Well®️ certification across their portfolio. Bacardi USA Headquarters. Photo © Robin Hill

An Investment That Pays for Itself

The value of wellness goals extend well beyond employee satisfaction and retention. Certifiably healthier spaces create marketable, unique selling points for landlords as well as advantages for occupants. For many large organizations, prioritizing wellness goals and sustainability, in addition to some of the programs we’ve already described, goes hand-in-hand with organizational goals and are a logical next step in the evolution of company culture. More pragmatically, investing in user health helps address absenteeism, which can cause employers upwards of $1,685 per employee per year, according to the CDC. And with 84% of large employers offering health benefits as well as workplace wellness programs, a healthier environment at the office is an additional advantage for recruitment and retention. The value of earning and communicating a building’s “nutrition labels” will be amplified as the workforce begins in earnest to weigh the benefits of remote or hybrid work, and considers the impact that physical space can have on health.

Amy GroomeWELL AP


Amy Groome is a designer in IA’s San Francisco office. She earned a Bachelor’s of Science degree in Interior Design from Virginia Tech and is particularly passionate about wellness and wellbeing in the workplace. She has worked on projects for clients including Okta, Symantec, and Equinix, and helps lead sustainable wellness efforts in the San Francisco office and firm wide.

The New-Build PrototypeRetailCo-Authored By Carlotta Dove (Consumer Experience Director, Retail),Ron Singler, (Principal & Creative Director, Retail) &Scott McCage (Senior Account Director, Retail) The retail industry continues its fundamental shift towards creating …continued.

Read More

Taking the Inside OutThe Profitable PropertyCo-Authored By Michelle Atkinson (Managing Director, Houston Studio) &Madeline Drone, (Design Director, Houston Studio) Identifying and building on a property’s unique differentiator is at the core …continued.

Read More

The Confluence of Design & the Social SciencesBy Madalyn Yovanoff | Senior Designer, Philadelphia Studio The sociology of space and architecture—how the built environment can cue and support positive individual …continued.

Read More