Project Files: Imagine Communications

The broadcasting infrastructure and distribution company rebrands with a new workplace in a refined tech aesthetic.
Imagine Communications in Frisco, Texas. Photo by Thomas McConnell.
Imagine Communications in Frisco, Texas. Photo by Thomas McConnell.

At the new headquarters of Imagine Communications in Frisco, Texas, IA designed a workplace with an “exec tech” aesthetic with extensive integrated custom graphics to physically reinforce the company’s brand. “The ‘exec tech’ design approach showcases Imagine’s own technology through contemporary features and finishes that reinforce its fun, collaborative culture,” says Frances Bruns, managing director of IA’s office in Dallas. The design project was born from a merger with Harris Broadcasting so the new, physical environment helps unify operations under the Imagine brand.

Photo by Thomas McConnell.
Photo by Thomas McConnell.
Photo by Thomas McConnell.
Photo by Thomas McConnell.

Imagine’s 22,000-square-foot office space is divided into open work zones, private offices, conference rooms, think tanks, and a café. A central elevator bank is flanked by private, glass-fronted offices. Open work space, collaborative lounges, and amenities ring the floor plate perimeter for democratic access to natural light and views.

Photo by Thomas McConnell.
Photo by Thomas McConnell.

Breakout lounge spaces, branded as Think Tanks, were designed for intellectual stimulation. Each non-schedulable room is uniformly identified with neutral, high-pile carpet that stands out against flooring in other group zones. Custom light fixtures and a variety of power-integrated seating support work surfaces and collaboration among team members.

Photo by Thomas McConnell.
Photo by Thomas McConnell.

The reception area greets visitors with a coffee house vibe and, through integrated environmental graphics, educates visitors about Imagine’s products and services. “One of my favorite spaces here is the library, Café Nervosa,” Bruns says. “It’s a small space but it’s very inviting and I always gravitate toward it when I visit.”


IA is a global firm of architects, designers, strategists, and specialists. We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. We are highly connected agents of change, committed to creativity, innovation, growth, and community.



IA is a global firm of architects, designers, strategists, and specialists. We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. We are highly connected agents of change, committed to creativity, innovation, growth, and community.



What happens when light and sound are client priorities? Why would those two features take precedence? How do they impact overall design and together create elegant outcomes at premiere music production school Icon Collective in Burbank, CA?

...continued.
Read More

At the heart of the travel industry is the luxury hotel or resort, providing an uncommon experience for some and a level of comfort aligned with lifestyle for others. Add to that a new factor, the demand for sustainability that is gaining traction with travelers worldwide. Can luxury hotels meet sustainable objectives? What is sustainable luxury? Will the drive for eco-friendly hotel interiors and building materials redefine the aesthetic of luxury hospitality design?

...continued.
Read More

War memorials are sacred spaces designed so that visitors may recall and reflect on the sacrifice and bravery they commemorate. But why do memorials exist, and more importantly, why do these buildings, sculptures, or set-aside lands hold meaning long after the events have passed?

...continued.
Read More