- Central Plaza brings the outside in, reinforcing Timberland’s belief that a greener future is a better future
- Architectural language throughout takes cues from Timberland’s new retail design with reflective materials, organic forms, and textured layers
- An organic journey features a winding “trail” that leads through the office, passing groves of activity
- Amenity spaces include a retail store, coffee bar, fitness center, and café
- Flexible touch-down work areas and enclosed meeting rooms promote a culture of collaboration and creativity
Iconic outdoor lifestyle brand Timberland reinvigorated its global headquarters in Stratham, New Hampshire, with a 20,000 square foot renovation. The environment's transformation aligns with Timberland’s purpose and creative vision, which guides everything the brand does. While the overall footprint didn’t change, the workplace is now a collaborative, energetic, and progressive environment that exemplifies the culture of Timberland. To spearhead the transformation, Timberland tapped IA Interior Architects to design an overall experience comprised of unique spaces that would immerse employees, business partners, recruits, vendors, and customers in the Timberland brand.
Timberland’s creative vision taps into the brand’s passion for nature and the energy of fashion, as well as their call to action for consumers themed around “Nature Needs Heroes.” All come to life powerfully through every facet of the space.
Bringing the outside in was a main focus for the space, reinforcing Timberland’s belief that a greener future is a better future and their commitment to create better products, stronger communities, and a greener world. To accomplish this, the architectural language employed throughout the space takes cues from Timberland’s new retail design and uses reflective materials, organic forms, and textured layers to bring nature indoors. The overarching concept informed the layout of the space with a winding “trail” that leads through the office, passing groves of activity along the way.
The organic journey throughout the space showcases a massive “living wall,” displaying a timeline of the brand’s heritage and a digital wall featuring real people and real heroes who are changing the world. Oversized community tables nestled in a grove of trees communicate Timberland’s eco-leadership through their use of materials, commitment to plant 50 million trees by 2025, and manifestations of future-forward thinking relative to product and designs.
Employees and visitors enter into a bright and airy space with tall ceilings, a reception desk with encased greenery, and an illuminated, greenery feature wall that showcases an abstract Timberland logo. Organic elements, textures and colors coupled with floods of natural light inspires all who enter the space to live the Timberland purpose: we inspire and equip the world to step outside, work together and make it better.
Pops of Timberland’s iconic orange with natural wood tones and light colored modern furniture are found throughout the space, creating a cohesive design from area to area. Varied amenity spaces like a retail store, coffee bar, fitness center and café are situated amidst workspace and seating areas, creating a community connection and encouraging chance meetings. With flexible touch-down work areas and enclosed meeting rooms, employees are able to venture outside of their typical workspace, promoting the culture of collaboration and creativity.
The new design reflects Timberland’s passion for nature and vision for the future. It provides a creative, collaborative, energetic space filled with light, nature-inspired design and living elements -- truly bringing the brand’s values to life.